January 26, 2015

NAMM Wrap-Up...

by Chris Randall

Okay, I know long-time readers are used to a daily NAMM round-up, wherein I make biting comments about the latest and greatest from our fine business. Long-time readers also know that I'm not, as a habit, an exhibitor at NAMM. That all changed this year.

I'm not going to apologize for not walking the floor and trying out every new thing under the sun. While I would have greatly enjoyed doing exactly that, the simple fact of the matter is that it was virtually impossible to make the time. Not only was I generally tied to the Audio Damage booth, but this NAMM was unusually crowded, at least relative to the last few I've been to. And the Eurorack format is really exploding. At this rate, we'll have an entire hall in two years.

So, as I say, I was unable to either poke or prod any new things. The only instrument I did spend a total of about 45 seconds with was the Sequential Prophet 6. That was long enough to decide it was the modern analog synth of my dreams. Keybed: great. Control surface: great. Sound: great. I saw almost nothing else during the show, I'm sorry to report.

We did get a lot of good business done, which is, I guess, the point of the operation. We discovered that both Adam and I are really shitty at giving demos and doing sales pitches. Adam gets in to the minutia of the device so quickly that the potential customer's eyes glaze over, while I take a more patronizing "well, it's shit-hot, and you should buy it, unless you're stupid or something" meta-approach. We will, in the future, be paying Jeremy Highhouse to do our pitching for us, because we suck at it, plain and simple.

I had big plans to film the 10 Questions answers on the show floor, but a raging bout of insomnia that waylaid me for virtually the entire trip kept me in this sort of strange FML zone that prevented me from being extemporaneous, at least in any intelligible fashion. I'll do the answers in the next couple days.

Anyhow, if I was able to meet you during the week, rest assured that I think you are both handsome and charming, and I'll tell anyone who asks. Don't bother posting anything like "hey, did you check out the new DeeJay EZ-Tron 5000 XS?" because I didn't.

A very special thanks to WMD for organizing the group booth, and to Stan Cotey and Fender for saving our bacon in at least two ways. When the largest American music equipment company takes time out of their ludicrously busy show schedule to help out one of the smallest, it makes you feel good about the future in general, and this business in particular.

(Side note: those in the general know of things might view the previous paragraph as an attempt to lay the blame for the noise warnings WMD received at Fender's feet. NOTHING COULD BE FURTHER FROM THE TRUTH!!!)


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Jan.26.2015 @ 8:31 PM
how much for the cactus?

Jan.26.2015 @ 10:32 PM
Shoot, I didn't get to play with the Prophet AND I missed the EZ-TRON.

I'm actually currently sitting in my NAMM hotel room waiting for 4 billion pounds of snow to finish falling on the airport I'm supposed to go home to. Anaheim really loses it's charm after the freaks and nerds roll out.

Jan.27.2015 @ 7:30 AM
Chris Randall
Dan, go to Disneyland. It's really your only option.


Jan.27.2015 @ 8:48 AM
Every product video I saw from NAMM was little more then an a foley loop of "crowded mall" or "group of men talking indistinctly." Some of that kit looks cool, tho. Even if I don't always dig the results, props to Korg for making fun toys and reasonably priced tools. And, yeah, Prophet 6. Props to everyone who made that happen.

Jan.27.2015 @ 8:49 AM
Oh, and make fun of the DeeJay EZ-Tron 5000 XS all you want. My next party is gonna be OFF THE HOOK!!!

Jan.27.2015 @ 10:32 AM
We were all talking about how light the traffic was this year. Especially on Saturday.

Jan.27.2015 @ 10:56 AM
Chris Randall
That's because everyone was at our booth. Shit was nuts to butts the whole weekend.


Jan.28.2015 @ 7:52 AM
Congrats! Sounds like it was a success for AD! I was looking at the pic and my eyes fell on to the neat stickers...and that reminded me that you'd mentioned new shirts a little while back. Any updates?

Jan.28.2015 @ 9:53 AM
Chris Randall

Jan.29.2015 @ 2:21 PM
Adam Schabtach
NAMM themselves says it was arecord-breaking show, both in number of exhibitors and number of registrants: link [www.namm.org]

Good times in any case. I don't have much to add to what CR said, but I will say thanks again to everyone who stopped by our booth.


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