January 13, 2016
by Chris Randall
Whelp, I just have a bit more welding to do, and a couple prototype panels to silkscreen, and we're ready for NAMM. 2015 was a big year for Audio Damage as we got further in to our Pivot™, and 2016 will be bigger still, as we begin to make mass-market music tech products (initially guitar pedals, but soon to be other things as well) to go along with our continuing Eurorack offerings.
We'll be unveiling four new products at NAMM, at least three of which will begin shipping not too long afterwards. And we'll have at least a couple prototypes and experiments to gauge interest. We're really swinging for the fences this year, and a larger facility here in Phoenix and some local hiring are no doubt in our immediate future as we expand the operation to encompass The New Shit. I've spent most of 2015 learning about large(r) scale manufacturing, while Adam has been studying up on analog design. Even though most of the year was a learning exercise, we still managed to release three new modules (Kompressor, Dimensions, and Neuron.)
We're officially starting 2016 with NAMM, and we will also be attending an as-yet unannounced event in February in LA that promises to be pretty big, and of course the Superbooth 16 in Berlin at the end of March. I will also be giving my scatterbrained clinics in New York and Portland at some point in the first half of the year, as time and finances allow.
In short, it's already been a pretty big year and it's only three weeks old. The cats are nervous, is all I'm saying. If you're attending NAMM, be sure to stop by booth 5000 and say "hi" to Adam and I. Keep in mind that I'll be adding roughly 15,000 new people a day to the several million I've already met over my career, so give me some context and don't expect my middle-aged brain to automatically know who you are. All evidence to the contrary, I'm simply not that on-the-ball.