January 22, 2016
The New Style...
by Chris Randall
Day One of NAMM is in the books, and we've unveiled our four new hardware products. First up is ADM14 BoomTschak (or "BT," as we call it. We're hip to brevity at AD.) This is our first 100% analog product. Not a single line of code. Our motivation was to create a quality high-end analog drum voice, and I think we hit this one out of the park. Accent and choke inputs, a stonking self-resonant multi-mode filter of our own design, three envelopes with curve controls, and a waveshaper give this thing a wide palette. It is a real bruiser, and since it will join Sequencer 1 at the top of our ecosystem, you'll be seeing a lot of it here and in my Instagram feed. We haven't got all the quotes in yet, so we're not 100% on what it's going to cost, but we feel like $450 is attainable, despite the ludicrous parts count. (It has 16 knobs on it, for the love of all that is holy.) We should be shipping these in about 6-8 weeks.
This little fella is DubJr Mk2. It's basically DubJr, at a much higher build quality, and with all the features that people have asked for since the original was released. (Was it 4 years ago? Wow.) Tap tempo, clock input, selectable "free" or "jump" times, and a feedback loop cover all your clocked delay needs, in a 6HP package. Like all of our 6HP effects, this will be $289, and will be shipping in about 3 weeks.
Aaaaand ADP01 Fluid and ADP02 Freqshift. These are stereo guitar pedals. They have true analog bypass, assignable expression pedal destination, and custom laser-cut steel chassis. Having done my time on stage, I know what a bullet-proof pedal needs to be able to take, and these are as tough as they come. ADP01 Fluid is a direct descendant of our super thick 6-delay chorus in our Fluid plugin, with the alterations present in the ADM11 Dimensions Eurorack module. (There already is a Dimensions pedal, so we just named it what it is, Fluid.)
ADP02 Freqshift is a derivation of our original Freqshift module, with alterations for the stereo guitar pedal context. I have never personally really bothered with frequency shifting as an effect in my music, so I was unprepared for what this thing can do. Adam did a hell of a job with the DSP on this one, and it is a super useful and unique effect that can go from the widest, deepest stereo phaser you've ever heard on up to insane screeching and pure industrial craziness. Every guitar player that came to our booth yesterday went "holy shit..." when I kicked that bitch on.
These will be shipping in about 5 weeks, theoretically, but as this is our first foray in to pedal manufacturing, we're approaching it with some caution. I'd rather they took a little more time and we got them absolutely right. So we'll see how that plays out. These will be $290 each.
Anyhow, as for NAMM itself, Eurorack has gone complete honey badger. It seems every company that makes anything is making a Eurorack version of that thing. I haven't really had a chance to wander about aside from our immediate area; hopefully I'll have some more time today to look around. I did have a good long play with the new DSI Obie, and it is a thing of beauty. Very excited to get one of these. Much like the Prophet 6, it is quite easy to get those classic sounds you'd expect to be able to get from an OB-Mx or that ilk, along with all the modern conveniences and some surprises. I'm calling that one a "win." I also had a fiddle with the new MakeNoise desktop synth, the 0coast. I think you should put that in your "must buy" folder. Tony really hit that one out of the park. Simple, inexpensive, and with a tonal range that isn't, to my knowledge, occupied by any other company.
And we soldier on. Day Two starts in an hour.