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Resistance Is Futile!

From the original Analog Industries archive. Some links and images from that era no longer resolve.

Now, I’m not a fan of Digidesign. I’ve managed to release 11 full-length albums and twice that many singles never having used ProTools to record even one song. I’ve done session work that involved PT, and of course Audio Damage ported our first product, the Mayhem package, to RTAS. So I’ve used it enough to know that I don’t like it. I don’t like anything about it. I don’t like the work-flow or the layout or the sound of it. I don’t like the over-produced PT-based albums that were so common in the late 90s and early 00s. (Garbage, I’m talkin’ bout you…)

What I really don’t like is how the Borg Cube that is Avid is sucking up companies now, like they were Apple or something. They scored M-Audio not too long ago, and while that didn’t directly affect me, as I don’t use any M-Audio products, on Monday they announced that they purchased Wizoo. Personally, I don’t really use Wizoo products that much either. I have two of their sample disks, the grand piano and the electronic toolkit thingie. But the thing about Avid buying up companies is that they do the same thing Apple does–they Avidfy ’em. So, let’s see how long it takes before M-Audio interfaces and Wizoo sample-playback plugs only work with PT.

Now, you’re saying “Chris, why the fuck do you care? You don’t seem to have hung your hat on either of these companies’ products…” Well, that may be true, but I like to have _options_, you know? Once companies get over a certain size, they seem to just ingest everything in their path that might be worth a shit. Let me put it this way: I used to be a Logic user.

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