Something new from Neve at NAMM!!??!?

If you take a gander at the AMS-Neve site, you’ll note the big countdown clock, which bears a striking resemblance to the clocks you often see in techno-thriller movies which say exactly how much time the hero is going to take (minus a couple seconds) to solve whatever large-magnitude problem is facing him/her at any given moment. So, either something is going to blow all to shit, or Neve has something undoubtedly cool up their sleeves. Anyone have a hint?