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The Usual Monday Bullshit...

From the original Analog Industries archive. Some links and images from that era no longer resolve.

The Usual Monday Bullshit…

The initial release hullabaloo of Axon has died down a bit, so things can start returning to normal. It’s an interesting function of the division of labor in Audio Damage, Inc. that when I’m relatively idle, Adam is usually working hard, and vice versa. My busy times book-end the release cycle of the product (design and sales) while Adam’s busy time is the couple weeks immediately prior to release.

For the first 24 hours of sales, Axon was our fourth most popular of the 30 plug-ins we’ve released. However, I think it’s interesting to note that of our four most popular first-24-hour products (the Discord3 update, Automaton, Tattoo, and Axon, in order) the difference between first and fourth is only 10 units.

All of these four products have a long, long way to go before they’ll catch either Replicant or Dubstation, so it’s not necessarily time for a party, but the risk we took by releasing Axon seems to have been worth it, and for that, we’re extremely thankful. For the record, on the list of all opening day sales, Dubstation is 24th, and Replicant is 7th. Just goes to show that the opening day has nothing to do with final adoption of the product in the production community’s mass consciousness, but is more a function of our ability to build excitement and anticipation, I believe.

Anyhow, OS X 64-bit versions of D3 and Axon are next out the door (don’t know how long that will take; our couple of half-hearted attempts at 64-bit OS X builds met with a lot of errors), along with an update to Axon with some bug fixes and various features requested like multiple outs. In my ubiquitous free time (what ever will I do with myself?) I’m piecing together a selection of tracks from the first decade of Micronaut, and mixing them again for more modern sound and technique, and releasing the whole to Bandcamp here in a few days. So watch out for that. Also, 2/6 of the Axon Video Series should be done and up today. And so on and so forth…

OH AND… There’s a new free kit up at Beatserv, and they’re having a back-to-school 20% off sale. Go forth.

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