The Usual Monday Bullshit...
From the original Analog Industries archive. Some links and images from that era no longer resolve.
For three years running, January has been as busy for me as all the other months put together. I think next January, I’m going to rent a cabin in Tahoe, take my special ladyfriend, and split my time equally between a hot tub and breaking in a new Arbor snowboard. Yeah. We’ll see how that turns out.
Anyhow, still moving. About 50% done, so our existence is split between two abodes, thus requiring extra bananas in our diet. (Get it? Existential dread comes from lack of potassium. Yeah, a little oblique even for me.) With that out of the way…
I’ve made a store page for Phosphor, and begun filling it with market-speak and audio samples. Find it here. I also have some more info for you. Phosphor will almost certainly go on sale on Monday, and the price will be US$59.00. We’re doing the final dance right now.
On a completely separate tack, I suggest you take a quick side trip to the official NAMM site. Is it just me, or does it lend the impression that the entire music hardware industry runs on bad puns? Choice tidbit of text:
ON A SCALE OF 1 TO 10, THE NAMM SHOW IS TURNING IT UP TO 11! If you want to boost the volume on your company’s sales, then the 2011 NAMM Show in Anaheim, January 13-16, is the place to do it!
Aside from being the grammatical equivalent of a 10-car pile-up, we’re treated to no less than four double entendres, all couched in a reference to a movie that is older than many of this generation’s musicians. The music industry has never been terribly subtle, I’ll grant, but this little stinger really takes it to a whole ’nother level. The 11th level, in my inexplicably humble opinion.
The greatest irony (and, coincidentally, the greatest sign of the genius of “This Is Spinal Tap”) is that the only people that find that sort of market-droid humor funny “ha ha” (as opposed to funny “queer”) are exactly the people that the movie was making fun of. (See, NAMM? I can do it too.)
Thinking out loud: the music industry, being comparatively low-rent, doesn’t really attract the best marketing people, so we, as consumers, are constantly inundated with bad puns and worse copy. Do you find that, after a while, the marketSpeak in something like that Avid Viper ad from a few days ago just rolls off your back? Do we become a self-fulfilling prophecy after a while, where we only speak to each other in phrases lifted from Tap or The Big Lebowski?
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