# What The Hell Are They Building In There?

- Site: Analog Industries
- Author: Chris Randall
- Date: 2011-04-01
- URL: https://analogindustries.com/2011/04/what-the-hell-are-they-building-in-there/

![What The Hell Are They Building In There?](https://analogindustries.com/images/blog/ad_hw_tease2.jpg)

Let me state for the record that this is not an April Fool's prank. Homie don't play dat. This industry's habit of putting out fake press releases on April 1st is right down there with genital warts and Logic on my list of favorite things about the music industry.

Those PCBs are very real. And that's all I'll say right now.

In other news, we're forging ahead with dealing with the 64-bit Boondoggle. The easiest ones are done, and now we have to figure out how to deal with the old products. This is an especially difficult process with the oldest ones, since we've been coding the plugs with this Boondoggle in mind for some time, and the younger plugs (basically from Ronin's re-release on) are able to deal with it in a certain fashion. But anything before that (roughly half our catalog) has Issues that need to be Dealt With.

The upshot is that you'll see me saying "FUCKING LOGIC" on my Twitter feed a lot more often in the next couple months.

## Comments (42)

**atlastop** (2011-04-01):

Sweet... AD hardware. Where d? i sign up!?

**spittingangels** (2011-04-01):

I'm with boobs.

**Mike** (2011-04-01):

Oh this isn't fair, Chris knows we're all going to leap on this like there's no tomorrow. It's like he's tapped into our credit cards.

Speaking of which, when's the next T-shirt? My wardrobe's looking bare.

**afreshcupofjoe** (2011-04-01):

Hmmm, boards are too small for anything substantial. The spacing of the pads at the top look more like some kind of connector for a ribbon cable than an IC. I'm going to guess AD is jumping into the DIY squelchy noisebox game somehow, or maybe it's some kind of mod for an existing piece of hardware. Anyway, I'm intrigued.

**beauty pill** (2011-04-01):

This is totally exciting.

- c

**Chris Randall** (2011-04-01):

@Mike Nickel: That's a loaded question, and I won't rant. Suffice to say that Logic is very broken. I see it all day every day. Since 10.6.6 / 9.1.3, 90% (at least) of our support queue is Logic related, which is interesting considering Logic users make up less than 20% of our user base. It is, quite literally, all I talk about every day.

Fucking Logic.

-CR

**Chris Randall** (2011-04-01):

To everyone else, this is the bottom/back of the board. The other side has more shit on it. ;-)

-CR

**Mike Nickel** (2011-04-01):

Sorry, wasn't trying to post a loaded question just to see you rant. I'm just really curious about how it's a top ten DAW and yet seems to cause so many problems. Was also wondering if it's a non compliance issue with standards or buggy in general or... But, I understand. I'll drop it.

**inteliko** (2011-04-01):

OMFG

If you are playing the I dont play April Fools card and are playing one this is awfully fucked up.

..It's gonna be something simple that shits on all new modern roland if an instrument...but me thinking efx...

I did have a play with a v-synth the other day though... I wouldnt buy one but didnt hate it.

**synthetic** (2011-04-01):

Maybe you need a "FUCKING LOGIC" button next to the "I'M WITH BOOBS" button. Or a "Whiny plug-in dev" button. (Or a "fucking audio units" t-shirt for trade shows...? I probably just got him kicked out of NAMM.)

For a minute I was worried that the PCBs were related to the current generative bug music phase, but then I remembered that AD stuff is always musical.

**Solipsist Nation** (2011-04-01):

I don't know what those are, but I totally want one.

**Computer Controlled** (2011-04-01):

Hardware controller, configurable for all AD plugs. Since i guessed it, i get the first one off the thee assembly line.

Right?

**n.d** (2011-04-01):

A usb device that tells apple "Logic is fuckin' retarded!" on the push of a button.

And if I got it right, I get the first off the assembly line.

n.d

**Jason Duerr** (2011-04-01):

Hardware version of "I'm With Boobs"

Sa-weet.

**bleen** (2011-04-01):

Can I say "Geddy Lee" every time you say "FUCKING LOGIC"?

Also, if I never see another PCB it will be too soon (been soldering preamps all week....).

**Taxist** (2011-04-01):

Looks like something to get excited about.

The PCB's not the 64 bit nonsense.

**atlastop** (2011-04-01):

Sweet... AD hardware. Where dó i sign up!?

**MrBiggs** (2011-04-01):

Calculators. Those nice big nerdy ones that do trig. Right?

**Peppe** (2011-04-01):

Great. He's building a dongle now.

**poxyloxy** (2011-04-01):

@CR:

What if you stopped supporting Logic? If you designed your plugs not to load in Logic, and made it very clear at every stage, would the loss end up being only 20%? And would the time freed up give you an opportunity to make up that 20% in much less painful ways?

**Harrison74** (2011-04-01):

Is it a new Jupiter 8?

**L.72** (2011-04-01):

I'm with ungeheier

**ungeheier** (2011-04-01):

Nice business cards. ;)

**Mike Nickel** (2011-04-01):

I still want to hear your professional take on Logic's issues??? Both as a dev' and as a musician, Im really curious...

**boobs** (2011-04-01):

sadly doesn't look like little cards full of FX programs for the tip top audio Zdsp

i'd guess it's the PCB that is the brains to the special AD electric shaver that is designed specifically for certain types of neck beards.

**spittingangels** (2011-04-01):

So it looks like something small and the spacing at the top center looks like its for header pins as opposed to IC chips. Custom shields for Arduino?

Hardware based Ronin box with lots of fiddly knobs (I can dream, can't I)?

I pretend to know more about electronics than I actually do but I am intrigued. Since I recently took advantage of a "I still can't believe it actually happened" sale to acquire all AD effects sans those I heard were going to be unified in the near future, this seem to be a ingenious way to get me to pay you more money.

My best guess is that it's the basic of some sort of AD flavored hardware sequencer. Or a ray gun.

**mush** (2011-04-01):

Audio damage usb-dongle?!? :S

**Cutter Filtoff** (2011-04-01):

OMFG guys! I can't believe you've haven't figured out that its one of the main boards for the NoinkB0x. CR's been working on this baby a looooong time.

Noink noink noink

It's all you need.

**canuckistani** (2011-04-01):

I nominate Dub Station. NOM.

**the_woof** (2011-04-02):

Isn't Digital Performer for like... old people? I see a lot of 50-year-old professors teaching it. I avoid taking their classes.

**4lefts** (2011-04-02):

for those after a replicant pedal, this looks interesting: http://www.hexeguitar.com/pedals-revolver_e

(not shilling for the company - i don't own any of their products or anything, just thought you'd like it. in fact, looking around their site, i'm not sure how you actually _buy_ their products.)

**Fnord** (2011-04-02):

This is clearly the start of a line of AD eurocrack modules.

**myrnaloy** (2011-04-02):

@4lefts - I have one of the Hexe Revolvers and it IS a very cool pedal. Well built and a lot of fun. I prefer it to my Teaspoon. The downside is that it costs $460.

If you want to purchase from Hexe just email and the dude will reply. Takes about 10 days to get your pedal if he has one built.

For cheap glitchy pedal fun there is always the Boss DD-6.

**DGillespie** (2011-04-02):

Utilitarian huh?

I'm guessing it's AD branded 8MB RAM modules for the Roland VP-9000.

**Chris Randall** (2011-04-02):

Damn, DGillespie is gooooood. How did you guess?

Our next thing after that is going to be memory carts for the DK Synergy. We really want to spend tens of thousands of dollars developing things only 2 people need. ;-)

-CR

**seancostello** (2011-04-02):

It's a good thing you're going after the Synergy market. The long promised Audio Damage / Wendy Carlos collaboration is finally coming to fruition.

**Trackdriver** (2011-04-02):

Damn, thought it was a hardware version of Phosphor :-/ On the other hand you said it wasn't as sexy as we were thinking...

**coyoteous** (2011-04-02):

I'm with Fnord.

**4lefts** (2011-04-02):

@myrnaloy - thanks for the pointers. may to rich for my blood, but nice to know. the guy has some other nice stuff too. i always liked the idea of the vinyl simulator for guitar.

**msouthard** (2011-04-02):

Whatever it is, I'm sure I'll have to start saving up for it now. My fiance has no idea how much money I've spent on AD stuff.

**jwcase** (2011-04-04):

that hexe pedal looks awesome for people who want things that are completely different than what i want. ie., ALL of my replicant buttons on a pedal, a sample time of more than one second (!?!) PLUS i want tap tempo.

i want to play gay "riffs" into it and have it play back not-gay ones, which is what i have come to rely on replicant for, if i want to be totally honest with myself.

and i want laser eyes.

and a fraggle.

**BirdFLU** (2011-04-05):

Are those digital air fresheners?