# Standard Beat Company...

- Site: Analog Industries
- Author: Chris Randall
- Date: 2012-04-06
- URL: https://analogindustries.com/2012/04/standard-beat-company/

![Standard Beat Company...](https://analogindustries.com/images/blog/ddt4.png)

As you all know, our good friend Wade Alin folded his Beatserv sample company a few months ago, due to issues beyond his control with his partners and other things. Much dismay and rending of garments ensued. Well, from the ashes comes [Standard Beat Company](http://standardbeatcompany.myshopify.com/). Wade picks up right where Beatserv left off, with his first offering, Dark Downtempo 4. He has a new pricing model (cheaper sets and more of 'em, rather than big, relatively expensive packages) so DDT4 is only US$29.00.

There is also a free set to get you started, a fantastic warped acoustic house set called Penthouse that is eminently usable. Here's to success with the new endeavor!

## Comments (10)

**ZombieStomper** (2012-04-07):

It's a bit of an awkward process to retrieve the free Penthouse set. I had to login to Paypal and proceed as if I were making a purchase and then it tells me it's free. No big deal, just a bit weird.

**ZombieStomper** (2012-04-07):

And thank you for the free samples, Wade!

**Wade Alin** (2012-04-07):

Yeah, I won't call the site buggy - but it needs refined. Paypal likes to make everything tricky. Waiting on approval for a merchant account ; )

**synthetic** (2012-04-07):

I gave up on the free samples because I got a blank screen. I just bought the first pack so I could get them.

Wade, any chance you'd do a screencast on how you produce these loops? I'd pay to look over your shoulder as you make one of these.

**Wade Alin** (2012-04-07):

Hey all - I'm working on resolving this silly, have to checkout with free product issue. In the meantime, Imma just put it up on dropbox and make it easy for everyone. Post a link in a bit.

Screencast - absolutely. We're also going to be filming some general "making of" videos with our next couple releases and see how that goes - the sampling process, drum miking, etc. That's actually the most exciting part of it, for me personally. I'll get those up in the next couple weeks.

**Chris Randall** (2012-04-07):

Having actually watched over Wade's shoulder while he makes beats, I'll say the following: I'm a pretty fucking skilled dude when it comes to pushing samples and such-like around in a DAW to make drum beats, and I should be able to follow along, but I honestly have no fucking idea what he does. For like an hour, it's just this soup sandwich of out-of-time drum hits, and then all the sudden there's a fucking beat, and I don't know how he did it.

Dude has issues, is all I'm saying.

-CR

**Wade Alin** (2012-04-07):

Ha, thanks Chris, I think ; )

It's a weird process for me, for sure. I've always had an odd sense of rhythm. At the same time - I was that guy who could keep time to anything, regardless of time signature. and I don't play drums, but I've been obsessed with the nuances of drumming techniques - ghosting, all that.

So, I'm making some headway on this free product nonsense but in the meantime, get it -

http://dl.dropbox.com/u/16466391/Free/sbc002%20-%20penthouse.zip

EDIT - got that all worked out, I hope ; ) http://www.standardbeatcompany.com/collections/free-stuff/products/penthouse

**synthetic** (2012-04-08):

Awesome, I look forward to the screencast/master class.

Glad you're back in the beat biz. I scored a kung fu movie that used Beatserv in a few fight scenes and they kicked ass.

**analogcre8or** (2012-04-08):

A most welcome return. I'm always digging through the Beatserv crate, but was hoping there soon would be more new loops. Looking forward to those 'making ofs'.

**beauty pill** (2012-04-08):

I purchased this set just based on faith/past work. I'm a Wade fan and I like to support independent digital artisans, for lack of a better phrase.

Very happy that the general Beatserv aesthetic has taken another form. And I like the new name and general design vibe.

- c