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Your First Time...

From the original Analog Industries archive. Some links and images from that era no longer resolve.

I was just getting some chuckles from reading this thread at KvR, wherein it is determined that the first third-party commercial VST plugin was Prosoniq’s NorthPole. (Which, incidentally, is still freely available but good luck using it on a modern Mac. The PC version still works fine, a fact I verified myself in Cubase 4 and Live 7 on a Vista machine.) NorthPole, along with the first of what would become many MDA plugins (RingMod), and two classics from Dave Brown (ProComp and ProDelay) were all released the day the VST SDK was released, 8/27/98.

An inherent appreciation for InterCaps aside, that was two months shy of ten years ago. On the one hand, when you compare these old plugins to what is currently available, there are light years of difference between them; one of the knobs on an AD product probably has more code in it than the entirety of NorthPole. On the other hand, you can see how these early products informed all future plugins. NorthPole may not be sophisticated, especially when you compare it to something like Dr. Device, which is a direct descendent, but damn if it doesn’t sound pretty good, and it’s not like you have to figure out how to use it or anything. (You do, however, need to go find that old BPM->Delay Time chart you haven’t needed for about 6 years.)

The interesting thing to note here is that the ProSoniq folks didn’t have any competition when they released this plug. They just thought “hey, wouldn’t a filter/distortion/delay effect be cool to make?” They had to actually invent a market where none existed before, and in doing so, essentially created the baseline effect that all companies end up releasing. It seems like virtually all plug-in companies have a filter/distortion/delay combination plugin of some sort, and that combination is definitely the Happy Place for plug-ins that have no hardware equivalent.

I was a (militant) Logic user in 1998, and Logic didn’t develop VST support until the following year. The first plugin I bought was D-Pole, another filter/distortion/delay that is still available to purchase, and completely current as VST2.4/AU/UB. While this market is relatively young compared to, say, guitars, it still has its standards, and an accepted methodology for doing things, which I think is somewhat interesting to note. Now that Audio Damage has an entire line of effects, we’re going to do some truly whacky shit, and maybe, if we’re lucky and imaginative, we can come up with a new baseline (unlikely) or something groundbreaking (more likely) that will inspire the next ten years of development, and some guy in 2018 will be writing in whatever blogs have become about that Audio Damage effect he bought in 2008.

A boy can dream.

10 comments

  1. wquoyle

    A new bassline would be cool, you thinking something like a 303 emulator?

    Oh...

  2. Chris Randall

    Just what the world needs. You can rest assured that we will never, ever make anything to which the words "303 clone" could be applied.

    Ever.

    EDIT: Douchebag advertising deleted. Hey, douchebags: no advertising on this site. Take it somewhere else.

    -CR

  3. mikebeck

    I'm glad you're going into wacky shit territory. While I use and love many hardware emulation FX, and many same-y things based on the accepted paradigms, I'm interested to see where it will go now, once you get into "open field". I'm sure you'll have many supporters, too. Okay, enough of my obviousness.

  4. bassling

    What about something like the Cuendo subBASS plug-in?

    Something that generates lower frequencies and adds compression for punch. It would be even more useful if it had a built-in sidechain effect, even if it were as simple as selecting a rhythm for the ducking to be based on.

    BTW, thought you might be interested in some photos I took of celestial fireworks while on holiday: http://hghlght.blogspot.com/2008/05/storm-off-valla-beach.html

  5. Chris Randall

    Just a note that (unlike previous times I've brought this up) I'm not asking for ideas. We already know what we're going to do and the design is (mostly) fleshed out. Our only concern is that it will be a bit out-of-the-ordinary.

    So you don't have to post the relentless "hey, why don't you make XXX" comments this time.

    -CR

  6. bassling

    Right, I forget. This is a promotional tool as much as an interesting place for your monologues.

    Look forward to seeing what you develop.

  7. boobs

    "it will be a bit out-of-the-ordinary."

    good! weirder the better.

  8. gashoagie

    Do you remember what the first native virtual instrument plugin was ? The first one I bought was Bitheadz Untiy DS1, sampler, and Retro AS1,synth engine. Wish they were not defunct. I actually really enjoyed programming those two.

  9. Chris Randall

    The very first was Neon. I'm not sure what the first 3rd party commercial one was.

    -CR

  10. inteliko

    Memories of copping the Lm-4 or 9 at GC.

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